About Us

Alfa Trading Est. is a privately owned company and manages the business in Saudi Arabia, Gulf and the Middle East,. We were established in 2009 and we are today a well-equipped industrial trading and services company. The company handled products from many suppliers and principals. As marketers of famous brand names, our company works closely with their trading partners to maintain the quality, integrity and visibility of each line.

Distribution operations are concentrated in automation solutions for any facility, residential, commercial or public building. Our network solutions provide access to any building, from anywhere, anytime. These systems have been installed in many prestige buildings, airports, apartments, hotels, hospitals, schools, Masjids, shopping malls, and other facilities.

From a single source and a high-standard quality we are providing a wide range of temperature and humidity sensors and transmitters, DDC Controllers, room controllers, field bus modules, control cabinet modules, field bus regulators, modulated valves, produced exclusively in Germany and according to the German norms and standards. A long quality control procedure assures this high quality according to ISO 9001. Using high-tech and full-automated machines for PCB products presents the latest edge of technology in building automation systems.

The management of the Company is progressive in outlook. It provides strategic direction to the staff; guides them in synergistic, integrated growth; provides a range of central business services and maintains sound financial foundations for the enterprise as a whole.

Our Vison

Opportunity

As diverse in nature as they are in location, the company is nonetheless connected by a common belief. In the drive to succeed, no opportunity should remain unexplored, no door should remain unopened.

Alliances

From its beginnings, the company has forged business relationships that transcend geographic and cultural barriers. These bring together the very best resources the world has to offer – ideas, technology, products, services, people, and capital. Durable alliances with high-quality partners are at the heart of our success as a bridge between Arabian Gulf and global markets.

Strength

Strong beginnings. Strong alliances. Strong products and services. Strong people. Strong character, embedded by our founders in all that we undertake. Underpinned by these strengths, the company has demonstrated strong relations in the local market.

Vision

As a Saudi company with global and multinational dimensions, we bring superior products, services and technologies to Saudi Arabia and the broader region, while maximizing our value by being the partner of choice for our customers, employees and business partners.

Quick Enquiry

Local Business News

SABIC plans $ 4.23 bn steel plants

Saudi Basic Industries Corporation (SABIC) is planning to build two steel plants on Saudi Arabia’s Gulf coast for its affiliate Hadeed, it said yesterday. One plant, in Jubail, would have processing capacity of 1.5 million tons a year and the other, in Rabigh, one million tons a year, SABIC said in a statement to the [...]

CSC pleads for establishing industrial authority

The Council of Saudi Chambers (CSC) has called for the establishment of an industrial authority to deal with the smooth implementation of the private sector industrial plans throughout the Kingdom. The call was made at a meeting held last week at the CSC, chaired by President of the National Industrial Committee Saad Al-Moajil in the [...]

S&P revises ratings on Saudi banks to positive from stable

Standard & Poor’s Ratings Services said yesterday it revised to positive from stable its outlooks on Saudi Arabia-based Arab National Bank, Banque Saudi Fransi, and the Saudi British Bank. At the same time, it said, it affirmed its long- and short-term counterparty credit ratings on all three banks at “A/A-1″.

KSA expected to invest $ 45 bn to set up railway networks

Saudi Arabia is currently undertaking ground-breaking transformations in the transportation sector and Huawei Technologies aims to place the passengers at the heart of the new transformation by emphasizing safety, comfort and reliability as critical components of railway infrastructure. At a recent event in Riyadh, Huawei Enterprise revealed its latest railway communication solutions, including its GSM-R, [...]

Marafiq to set up saline water plant

The Power and Water Utility Company for Jubail and Yanbu (Marafiq) has signed a deal with French Sidem and Sidem Saudi Arabia, both affiliated to Veolia Water Company, whereby the latter will undertake the engineering, construction, operation, and maintenance works at a new saline water plant at SADARA Petrochemical Complex in Jubail.

Spanish firms target Saudi solar energy sector

A group of Spanish companies have expressed willingness to enter into partnership with their Saudi counterparts to set up plants for production of solar energy to meet local demand and export to foreign countries, a senior diplomat at the Spanish Embassy said.

International News

Explosion-proof pressure transducer designed for oil and gas well-site applications

American Sensor Technologies has released the AST46DS Explosion-Proof Pressure Transducer with Display with pressures from 1 to 20,000 PSI available. The AST46DS is a price-competitive transducer with zero function capability, voltage or 4-20mA output signals, and all 316L stainless steel sensor materials. The voltage output signal is ideal for oil and gas well site applications. [...]

Power transistors present desirable on-state resistance for low-energy, space-efficient designs

STMicroelectronics has introduced a generation of energy-efficient power devices that are positioned as reducing the environmental impact of equipment such as telecom or computing systems, solar inverters, industrial automation and automotive applications. STripFET VII DeepGATE MOSFETs are asserted to deliver the best conducting efficiency among currently available 80-V and 100-V devices, while switching efficiency is [...]

Data acquisition module ideal for high-power applications

ICP DAS USA has introduced M-7069D, a Modbus RTU based data acquisition module with 8 LED indicators that can be used to monitor the relay output status. Options are provided that allow power-on and safe digital output values to be configured. 4 kV ESD, 4 kV EFT and 3 kV surge protection are provided to [...]

Pressure sensors ensure optimal operations of safety trailers used on remote sites

American Sensor Technologies (AST) pressure sensors are serving as components in a remote monitoring system that ensures optimal operations of safety trailers used on remote sites as emergency first aid stations. Mining, construction, oil fields and other industrial sites are often located miles away from medical facilities. Nomadic safety trailers are equipped with a variety [...]

Pressure transmitter features response time down to 90 ms

Yokogawa Corporation of America announced the release of its enhanced version of the DPharp EJA series pressure/differential pressure transmitters, one of its core sensor products, on May 1, 2013. The release included local manufacturing capabilities in their Newnan, GA facility to support the North American market. While remaining in the same price range, the enhanced [...]